Water Paintings Revealed with Ink Drops

Water Paintings Revealed with Ink Drops
March 19, 2013

Media campaign titled Water & Ink for Solidarités International, a humanitarian NGO dedicated to aiding victims of war or natural disasters.



“Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world’s leading cause of death.

To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.”